Rather than show you an accounting brief, I figured I’d illustrate this sometimes abstract category with an image I recently took while in London. One hole’s curious with opportunity while the other is safe and sturdy. A momentary fork in the road that’s indicative of our disjointed and often distracting lives.
Brand Strategy is all about crafting the personality and essence of a brand so the intended audience can enjoy, relate and consume. Oftentimes, what’s worked in the past can be really distracting, clouding the next big idea. It’s my job to troubleshoot solutions and help execute the best road ahead for you and your team.
From the initial start-up logo to the eventual up-keep of a recognizable brand, it’s most important to know what to prioritize with the resources you’ve got.
How I work
Design: From your tiniest color change to your complete branding package
Marketing: Creating a plan, positioning, then execution
Trend Research: Competitive Analysis Reports & Trend Forecasting
Social Media Planning & Design: Messaging on all relevant web platforms